If people are landing on your website, but you don’t have many phone calls, form fills, or bookings (leads), your website may be turning some of them away without being noticed. The silver lining: You do not have to wonder.
A high bounce rate frequently indicates a user-experience issue (i.e., the content visitors expected wasn’t there, or it was hard to use).
2: Not knowing what your main service is within 5 seconds
If they can’t figure out immediately what you do, where, and who for…they click back to the next company.
3: The call-to-action is weak (or non-existent)
Are your buttons all “Submit” or “Learn more”? You are making people work too hard. CTAs such as “Get your quote” or “Book a call”, which specify what the reader should do next, usually receive better results.
4: Your contact information is impossible to locate
Perhaps the most important thing on your entire site! On mobile, this must be front and centre: Phone number, email and a very simple contact form. For Web Design Swansea, visit www.accent-adc.co.uk/service/web-design-swansea/
5: It’s slow on mobile
Over 83% of service searches occur on mobile devices. Pages that take forever to load will deter anyone from sticking around.
6: The site appears old-fashioned or inconsistent
You may be brilliant, but even if you are, the question in their mind is… “Are They Still In Business?” or “Will they be reliable?”
7: Your forms are too long
Every extra field reduces completions. You may be turning away enquiries if you start asking for lots of details upfront.
8: You are not answering likely questions on the pages
Visitors want quick help – how much will it cost them? Which places do you serve? Are there services/products available now or at all? What is your process so they know what to expect every step of the way, and what guarantees/franchisee program? Where does this road take us exactly in terms of lead generation/results & then next steps, etc
9: There’s not enough proof
Without reviews, without case studies, without before/after photos, accreditations or testimonials, it is just more difficult to trust you.
10: You are not ranked for the searches you should be
You will see self-clicks if you rank for broad terms (or wrong location), but these clicks do not convert. Service pages and a strong location signal offer an additional boost.
Quick self-check
Get a friend to open your homepage on their phone and ask yourself 3 questions: What do you do? Where do you do it? How do they contact you? If you do not see an immediate answer, then this is your first fix.
