Any SEO Consultant like the ones that work for companies like www.rycomarketing.ie/seo-services/seo-consultant/ will tell you how important SEO is for any website. There are several different reasons as to why this is the case and here are just a few of them for you to take a look through.
- Organic traffic – this is where traffic comes to your website from non-paid means. This is improved when you have ensured that all SEO has been completed on your website as well as looking at ways in which you can improve your off page SEO.
- Credibility and trust – those websites that appear higher up in the search engine ranking positions are often perceived to be those websites and therefore businesses that are more credible and trustworthy. This can then lead to them receiving an increase in traffic, conversions and then sales and profits.
- User experience – whilst SEO can help you to appear higher up in the search engine results based on the keywords and phrases that use, it can also help to improve the user experience of your site. The load speed, mobile friendliness and the ease of navigation on your site will not only help to improve your SEO rankings but it will also improve the usability and therefore the user experience for your customers and potential new customers.
- Increased visibility – SEO will help your website to appear higher in the results listings and this will then increase the number of people that see your website and in turn who see your products and services.