What is email marketing

3 min read

There are a number of ways that you can market the products and services that are associated with a business. The methods that are used by a given company will depend on a number of factors such as the budget available, where the audience can be found, as well as the goals and objectives that the business is trying to achieve. Working with a Marketing Strategy Consultants such as www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant will help the business to  identify a strategy that will allow them to market their products and services in a way that will bring in more customers and therefore increase their overall profits.

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Some of the different marketing methods include traditional print marketing such as leafleting and posters. Digital marketing methods are incredibly useful for businesses and in many cases, they are free methods, other than paying for any software that is needed and the support of professional digital marketers or dedicated staff members to carry out the marketing for you. Digital marketing covers methods such as social media, website creation, content marketing, pay-per-click advertising and also email marketing.

Email marketing is a great way to stay in touch with your customers and to provide your potential customers with useful information that will help to move them through your business’ buyer’s journey. You can have an email subscription button put onto your website as a call to action to encourage people to sign up to receive regular news and updates from you. In some cases, you may want to use a lead magnet, like a short how-to guide or eBook as an incentive for people to give you their email address.

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There are a number of software options that you can use to undertake your email marketing, and these include platforms such as Mailerlite and Mailchimp. They work as email CRM systems that hold all of your subscribers’ contact details as well as a platform through which you can create email templates and send regular email communications to your customers. It is also possible to separate your customers out into different customer segments so that they receive updates that relate to their interests and needs. This is particularly useful for businesses that have multiple stakeholders or a number of different customer avatars. These systems also allow people to unsubscribe in a quick and efficient way in order to comply with GDPR and other data protection regulations.




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