Great graphic design is always supported by key principles. Whether you are looking to carry out your own graphic design work or want to make sure your current graphics are up to scratch, check out these essential principles of graphic design.
Hierarchy
A piece of graphic design can contain multiple visual elements, so you must apply a hierarchy to these. A viewer’s attention should be directed at the most important part of the design, which you can do quite easily with typography or layout. You can also make use of other shapes to direct attention towards the most important element of the design.
Contrast
Contrast can not only be used to add overall aesthetic enjoyment but can also be applied to aid the hierarchy principle above. By using contrasting colours, shapes, or other elements such as tone or style, you can direct attention to certain aspects of the design.
Balance
Good balance is a top principle of winning graphic design. Balance does not mean symmetry, as a design can be balanced without being symmetrical; instead, a balanced design is stable, flows, and directs the viewer from the most important information to the other elements.
Negative space
You have probably heard the term ‘less is more’, and nowhere does this apply more than in graphic design. Negative space – the space without text or images – is more important than you realise; without it, you will have a messy, cluttered, or overwhelming design. Good use of negative space will also assist with the principles of balance and hierarchy as above.
Getting the experts in
Graphic design is not for everyone, however, and it sometimes makes sense to focus on your core area of expertise and leave design to the experts. If you are looking for a graphic design agency Birmingham, agencies such as Nettl of Birmingham have experienced designers who will be able to help.
Good graphic design is key to getting your message across. Make sure you focus on the key principles of hierarchy, contrast, balance, and negative space.
