Great looking brochures are an excellent marketing tool, but poor design can often hamper efforts and waste money. We take a look at four top brochure design tips to ensure a great-looking brochure.
Reduce the Clutter
There is a temptation to pack your brochure with as many images and as much text-based content as possible, but this is a mistake. Stick to the most salient points and only use the very best images. Be sure to include plenty of space around them.
Font Sizing
Work out what the most important bits of text are, such as headers, and make sure you use a bigger font to draw the reader to these sections.
Simple Folding
Don’t try to be flashy or complicated with the folding. The best choices for a brochure are A3 folded to A4 or A4 folded to A5. You want it to open simply, like a book, with staples or saddle stitches. Avoid anything that opens like a map or has a gimmicky fold. Brochure printers Cheltenham such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/cheltenham/ will be able to help you come up with a folding design that works best for your brochure.
High Resolution Images
Make sure you only include high resolution images. Any images that come out blurry will give your brochure a cheap look and will reflect poorly on your brand. Use these guidelines to check the resolution of an image on different platforms.
From thinking about use of space and font size to matters as practical as folding, these tips will help you produce valuable brochure marketing for your brand.
