Marketing in 2025 is all about meeting your customers where they already spend their time. With so many options available, choosing the right channels can feel overwhelming.
What are marketing channels?
Marketing channels are the places you promote your business. They can be offline, such as newspapers or radio, or online, such as Google, YouTube, emails, and social media. A good plan uses several channels so that customers can find you in different ways.
Local SEO
Local search is still one of the best free tools for small businesses. Almost half of Google searches are from people looking for something nearby. Make sure your website loads quickly, works on phones, and uses local keywords to help you show up in these searches. If you need a PPC agency near me, experts such as https://www.nettl.com/uk/ppc-agency-near-me can help.
Online listings and reviews
Websites such as Google Maps make your business easy to find. They also show reviews, which matter a lot. Most people check reviews before buying, so keeping your listings accurate and replying to reviews helps build trust.
Best practices
If you use channels such as email or direct marketing, you must follow the law in the UK; for example, you must only send promotional emails to people who have given permission and provide an easy way to opt out.
Organic social media
Social media is one of the best ways to promote your business for free. Posting regularly in places such as Facebook or TikTok will let you connect with your audience and build a following.
