What exactly is SEO?

If you’ve got a website, you might have heard the term ‘SEO’ but have little idea what in involves. Don’t worry – it’s not as hard as you think!

SEO stands for Search Engine Optimisation and is the name given to efforts to improve your site’s search engine rankings on Google.

When someone searching for something on Google, the results display links to site pages that it deems most relevant and authoritative. The authority aspect is measured by the number and quality of links appearing from other websites. In a nutshell, your pages could rank better if other good quality sites link to them.

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How do you make your site appear on Google?

The best way to do this is by having top quality content on your website, encouraging others to link to you. This tells Google that your pages are relevant, engaging and authoritative. Therefore, Google are more likely to display your site higher in the rankings.

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As Google prefers pages with authority to rank higher, the important job for you or your web developer is to make pages that become authoritative. For help with this, consider contacting Professional SEO services London at Elevate UK

To achieve this, you need to write content that is relevant, interesting and gets shared in twitter feeds and blogs for example. Here’s what you need to do:

Write great content that contains the kinds of phrases and words that people will use to search for your services or products

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Ensure it is simple for people to share your content and link to it

Keep doing this regularly

Make it easy for people to share and link to it.

Keep doing it!

As you can now see, SEO is a fairly simple activity that is often misunderstood. It involves actions to ensure a website is found in search engines for the key words relevant to what the site is about. Often SEO is considered a black art, and some seek to confuse and blind you with too much tech talk. However, it’s a straightforward process that can help many website owners to improve their chances of being found by potential customers.

How to get links

While these are important, it’s more important to remember quality over quantity. It’s best to think of the links as part of your content and not separate to it. The better your content is, the better chance you have of achieving natural links from other good quality and relevant pages.

To conclude:

Do some research into SEO and discover what type of content would work best for your potential clients. Do your best to create a great site with great content and that’s easy for people to share and link with. All these actions should see your site traffic begin to steadily increase.

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