As a business owner it is incredibly important that you are aware of who your key customers are and that you can clearly define them. This not only helps you in building up a picture of the types of customers and clients that you can expect but also helps you to target your advertising and marketing towards them. Your website is one of these such places where you will want to be clearly thinking about ideal customer whilst giving your brief to http://www.starwebinnovations.co.uk who are web designers in Reading.
Here are some key bits of information for you to consider when looking into your given customer market or markets.
Basics – one of the best places to start when defining your customer profile is to look at areas such as their lifestyle, stag of life, personal attributes – such as what is important to them, along with their socio-economic category and geographical location. When looking at each of these areas it is important to think about one of your customer types at a time and pain a clear picture of that individual. Some people will even name them and create an avatar of what they typically look like as well as their buying preferences and wider pieces of information.
Job roles and status – for some defining their customers on the basis of their job status help them to be more specific for their targeted marketing and can then in turn ensure the language used in marketing materials and on the company website will be at the right level and targeted at these individuals. One of these such methods is known as ABC1. It is called this as it refers to the first three categories in the socio-economic groupings. The groups are:
A – Higher managerial, professional or administrative
B – Intermediate managerial, professional or administrative
C1 – Clerical or supervisory, junior managerial, professional or administrative
C2 – skilled manual workers
D – semi-skilled and unskilled manual workers
E – Everyone who is dependent on public support
You will often find that these categories are used for options when completing surveys based on your product and buying preferences.
Life stages – the life stage that a person is at will have a direct impact on a variety of things including their needs for particular items, disposable income available and their overall buying habits. The key groups are:
- No family or pre-family – under 45 years of age with no children
- Family – any aged person with at least one child aged 16 or under living at home
- Third Age – aged 45-64 with no children aged 16 or under living at home
- Retired – aged over 65 years with no children aged 16 r under living at home.